Email & Lead Management
Incoming emails sorted, labelled, and acted on — leads and support requests handled automatically.
Overview
Your inbox is full of things that need different responses at different speeds. A lead enquiry needs a reply within hours. A receipt needs filing. A newsletter needs nothing at all. Omniops connects to your email and sorts incoming messages automatically, so the important things get your attention first.
How It Works
When you connect your Gmail or Microsoft 365 account, Omni reads incoming emails and classifies them into categories:
- Leads — new business enquiries, quote requests, partnership proposals
- Support — customer questions, complaints, service issues
- Receipts — order confirmations, payment receipts, invoices
- Scheduling — meeting requests, calendar invitations, availability questions
- Newsletters — marketing emails, industry updates, subscriptions
- Admin — account notifications, system alerts, internal communications
Classification happens in the background as emails arrive. Only new messages are processed — Omni doesn't trawl through your entire inbox history.
Automatic Organisation
Gmail
Emails are auto-labelled into Omni/ labels:
- Omni/Leads
- Omni/Support
- Omni/Receipts
- Omni/Scheduling
- Omni/Newsletters
- Omni/Admin
These labels appear in your Gmail sidebar alongside your existing labels. Your inbox stays as it is — Omni adds labels without moving or deleting anything.
Microsoft 365 / Outlook
Emails are auto-moved into Omni/ folders:
- Omni/Leads
- Omni/Support
- Omni/Receipts
- Omni/Scheduling
- Omni/Newsletters
- Omni/Admin
Folders are created automatically when you connect your account.
Draft Replies
For leads and support emails, Omni generates a draft reply. The draft takes into account:
- The content of the email
- Your business context and services
- Your tone and communication style
- Any relevant information from your knowledge base
Drafts are ready for you to review, edit if needed, and send. You always have the final say — nothing is sent without your approval.
Lead Follow-Up Alerts
Lead emails that go unanswered are flagged:
- After 24 hours — a gentle reminder that a lead is waiting
- After 48 hours — the alert escalates, and a draft reply is generated if one doesn't already exist
This catches the leads that arrive on busy days or over weekends. The sooner you reply, the more likely the lead converts — Omni helps make sure nothing sits too long.
Email Processing
Only new emails are processed — not your entire inbox. When you first connect your account, Omni starts from that point forward. It doesn't scan your archive or process old messages. This keeps things fast and avoids noise from historical emails that have already been dealt with.
Real Scenarios
You connect your Gmail on Monday. By Tuesday morning, your leads label has three new enquiries, each with a draft reply waiting. Support has two customer questions, also with drafts. Newsletters and receipts are neatly labelled and out of your way.
A lead email arrives at 6pm on Friday. By Saturday afternoon, Omni has flagged it with a follow-up alert and drafted a reply. On Monday morning, you review the draft, make a small edit, and send it — less than a minute of your time.
What You Can Ask Omni
- "Any new leads in my inbox?"
- "Draft a reply to the enquiry from ABC Ltd"
- "Show me unanswered lead emails"
- "How many leads came through email this week?"
- "What support emails are waiting for a response?"
- "Send the draft reply to Johnson & Sons"
Related Features
- CRM & Lead Management — Leads captured from email feed directly into your CRM
- Outbound Sales — Send outreach campaigns through your email account
- Reviews & Reputation — Track review request status through email