Not just another customer service bot
Conversation to conversion.
Meet Sell & Serve AI, the proactive ecommerce agent that helps your customers choose, buy and get support in one continuous conversation.
See what the shopper is viewingRecommend productsCheck stockConvert the saleTrack, exchange, return
Outerwear / Coats
Architectural wool coat
£260
Architectural wool coat
Size 10 · £260
OmniOps
- What trousers would go with this?
01 / 08 · Conversation
The shopper asks on the product page, in their own words, without searching menus or FAQs.
01 / 08
Conversation
The shopper asks on the product page, in their own words, without searching menus or FAQs.
02 / 08
Screen-aware
OmniOps already knows the product on screen, the size, the stock and, for signed-in customers, what they bought before. Nobody has to explain.
03 / 08
Recommendation
It answers the question and shows the right next product, in the shopper's size, with the price.
04 / 08
Virtual try-on
Where a brand enables it, the shopper previews the product on their own photo before deciding. A preview, not a fit guarantee.
05 / 08
Conversion
Both items go into the bag and through checkout. The conversation becomes an order.
06 / 08
Delivery
Days later the customer asks where the order is. OmniOps finds it and answers with the real tracking status.
07 / 08
Service
The trousers are too long. OmniOps finds the order and offers an exchange or a return, in the same conversation.
08 / 08
Retention
Next visit, the shopper is remembered: size, orders, preferences. OmniOps picks up where the relationship left off.
Try it yourself
Point it at your shop. Ask what your customers ask.
Put your website in. OmniOps reads your shop and answers the way it would for a customer.
OmniOps · your shop
Example · yours next
The category
This is Sell & Serve AI.
Traditional customer service begins when there is a problem.
OmniOps begins while the customer is still deciding what to buy.
Traditional customer service AI
Support waits.
- Waits for a question
- Answers from a knowledge base
- Starts after the customer needs help
- Measures tickets resolved
- Ends when the answer is delivered
Sell & Serve AI
OmniOps sells and serves.
- Understands what the shopper is doing
- Helps the customer make a decision
- Recommends relevant products
- Checks live product and stock information
- Moves the conversation towards purchase
- Continues supporting the customer after checkout
- Measures both customer resolution and commercial outcomes
Two jobs. One agent.
Sell and serve belong together.
The context that helps a shopper decide is the context that helps the customer afterwards.
Sell
Help them buy while they are still deciding.
- Understand the product on screen
- Answer product questions
- Compare products
- Recommend complementary items
- Check stock and availability
- Help with sizing and suitability
- Show relevant products visually
- Resolve hesitation
- Add products to the basket
- Guide customers towards checkout
Serve
Keep helping after the purchase.
- Answer delivery questions
- Find the relevant order
- Give order updates
- Handle common product questions
- Support exchanges and returns
- Hand over to a human when needed
- Continuity for signed-in customers
- Take repetitive support off the team
One agent. One conversation. Before and after checkout.
The commercial opportunity
Stop treating every conversation as a support ticket.
A customer asking a question is often a customer deciding whether to buy. OmniOps helps brands answer the question and move the decision forward.
01
Convert more intent
Help shoppers reach a confident buying decision while the interest is still live.
See chapter 03 · the trousers02
Increase basket value
Recommend the relevant next item once the shopper has found something they want.
See chapter 05 · the order03
Reduce repetitive support
Resolve routine questions while keeping a clear route to a human.
See chapter 07 · the exchangeThe Thompsons Group
“It’s freed up real time that used to go into answering the same questions over and over.”
The answers
“Omni learns from our website and existing knowledge, so it answers customer queries accurately and in a tone that fits our brand, not with generic, robotic responses.”
The numbers
“We use it to pull stats, analytics and earnings on demand, and if you ask it for something specific, it can almost always find it for you. No digging through menus or exporting spreadsheets required.”
Connected intelligence
The storefront agent connected to the rest of your business.
A basic bot only knows what it has been told. OmniOps can see what is happening across the business and use that context to help the customer.
Storefront context
Current page · Product · Basket · Signed-in context
Commerce truth
Catalogue · Inventory · Orders · Returns
Connected systems
Shopify · WooCommerce · Klaviyo · Meta Ads · Google Workspace · Internal knowledge
Why I built this
The work that kept me at a desk. None of it needed me there.
I was a fashion photographer. I lost the studio, the deposit, the lot, and ended up back at my mum's, building the company I couldn't afford to hire instead. The photographer, the editor, the customer service, the person watching the numbers. Omniops is the staff I never had.
It's a year old, it runs my business before it runs anyone else's, and I'm documenting every up and down while the product itself edits the footage.
The core stays steady. Around it I experiment constantly, Studio, email, creative tools, whatever the newest models make possible, and you get every experiment as it lands.
Read the whole storyJames, founder of OmniOps
Sell & Serve AI
Turn more conversations into conversions.
Give every shopper a sales assistant before checkout and a service agent after it.
14 days free after setup. No card.
Sell more. Serve better. Stay in the conversation.