01
Conversation
The shopper asks naturally, without searching menus or FAQs.
Would this work with the black trousers?
Not just another customer service bot
Conversationto conversion.
Meet Sell & Serve AI, the proactive ecommerce agent that helps customers choose, try, buy and get support in one continuous conversation.
Customer service that sells before the purchase and keeps serving after it.
- Understand intent
- Recommend products
- Offer try-on
- Check stock
- Convert the sale
- Handle what happens next
Illustrative storefront moment
Context recognised
The Edit
Look 03 · Autumn
Architectural wool coat
Black
£260
Viewing this product
The question arrives with context.
Would this work with the black trousers?
Yes. The clean line of the coat works particularly well with the wide-leg black trousers. Both are available in your size.
Wide-leg black trousers
Size 10 · In stock
£120
Page, product and stock understood
See the relationship move
One shopper. One conversation. Every stage in view.
Follow the illustrated path one phase at a time, from the first product question to the help that comes after delivery.
Step 1 of 7. The shopper asks whether the product on screen works with a second item.
Illustrative storefront demo
Bag 0
The Edit
Look 03 · Autumn
Architectural wool coat
Black
£260
Ask
A product question becomes buying intent
Would this work with the black trousers?
The category
This is Sell & Serve AI.
A new kind of ecommerce agent that combines sales, service, product knowledge and customer context in one continuous experience.
Traditional customer service begins when there is a problem.OmniOps begins while the customer is still deciding what to buy.
Traditional customer service AI
Support waits.
- Waits for a question
- Answers from a knowledge base
- Starts after the customer needs help
- Measures tickets resolved
- Ends when the answer is delivered
Sell & Serve AI
OmniOps sells and serves.
- Understands what the shopper is doing
- Helps the customer make a decision
- Recommends relevant products
- Checks current product and stock information
- Moves the conversation towards purchase
- Continues supporting the customer after checkout
- Measures customer resolution and commercial outcomes
The customer journey
One conversation. The whole relationship.
OmniOps stays useful as the customer moves from uncertainty to purchase and comes back for help later.
02
Context
OmniOps understands the product, page, basket and authorised customer context around the question.
Viewing: Architectural wool coat
03
Recommendation
It answers the question, compares the options and surfaces the most relevant product visually.
Wide-leg black trousers · In stock
04
Try on
Where virtual try-on is merchant-enabled, the shopper can preview one eligible product on their own photo before deciding.
Selected-product AI preview
05
Conversion
It resolves hesitation, helps with the basket and recommends a genuinely relevant next item.
Outfit added · Complete the look
06
Service
After purchase, it can help with tracking, product questions, exchanges, returns and common issues.
Order found · Exchange options ready
07
Retention
Signed-in customers can continue the relationship in future conversations using authorised context.
Same customer · Same conversation
Two jobs. One agent.
Sell and serve belong together.
The conversation should not reset at checkout. The same context that helps a shopper decide can help the customer after the purchase.
One continuous conversation
Sell
Help them buy while they are still deciding.
- Understand the product currently being viewed
- Answer product questions
- Compare products
- Recommend complementary items
- Check stock and availability
- Help with sizing and suitability
- Surface relevant products visually
- Offer virtual try-on where enabled
- Resolve hesitation
- Help add products to the basket
- Guide customers towards checkout
Serve
Keep helping after the purchase.
- Answer delivery questions
- Find relevant orders
- Provide order updates
- Handle common product questions
- Support exchanges and returns
- Escalate appropriately when a human is needed
- Maintain continuity for signed-in customers
- Reduce repetitive customer service work
One agent. One conversation. Before and after checkout.
From question to confident choice
The commercial opportunity
Stop treating every conversation as a support ticket.
A customer asking a question is often a customer deciding whether to buy. OmniOps helps brands answer the question and move the decision forward.
01
Convert more intent
Help shoppers reach a confident buying decision while the interest is still live.
02
Increase basket value
Recommend the relevant next product once the shopper has found something they want.
03
Reduce repetitive support
Resolve routine questions while preserving a clear route to a human.
Connected intelligence
The storefront agent connected to the rest of your business.
A basic chatbot only knows what it has been told. OmniOps can connect the conversation to the commerce truth the answer depends on.
Customer conversation
One question, answered with the context that makes it useful.
01
Storefront context
- Current page
- Product
- Basket
- Signed-in context
02
Commerce truth
- Catalogue
- Inventory
- Orders
- Returns
03
Wider OmniOps workspace
- Shopify
- WooCommerce
- Klaviyo
- Meta Ads
Shopper conversations stay on a customer-safe commerce surface. Wider connections such as Klaviyo and Meta Ads remain available to the business workspace without exposing business-only systems to customers.
Sell & Serve AI
Turn more conversations into conversions.
Give every shopper a sales assistant before checkout and a service agent after it.
Sell more. Serve better. Stay in the conversation.