Cart Recovery

Automatically follow up on abandoned carts and recover lost sales.

Overview

When a customer adds items to their cart and leaves without buying, Omniops detects it and follows up on your behalf. A well-timed email with the right message brings people back — and Omni handles the timing, the message, and optionally a discount code, all without you lifting a finger.

How It Works

Omniops monitors your store for abandoned carts. When a customer leaves items behind, the recovery sequence begins:

  1. Detection — Omni spots the abandoned cart from your WooCommerce or Shopify store
  2. Timing — A follow-up email is sent after a configurable delay (you choose when)
  3. Message — The email includes the customer's cart contents and a clear path back to checkout
  4. Discount (optional) — If you've enabled recovery discounts, a unique code is generated and included automatically

The checkout link pre-loads their cart, so the customer picks up exactly where they left off. If a discount code is included, it's applied automatically at checkout — no copying and pasting.

Recovery Discounts

You can configure recovery discounts in your dashboard settings:

  • Choose a percentage or fixed amount
  • Set minimum order values
  • Limit how often a single customer receives a discount
  • Discount codes are generated fresh for each recovery email — no generic codes floating around

Recovery discounts are entirely optional. Some businesses find a simple reminder is enough.

Tracking Results

Keep an eye on how recovery is performing:

  • "How many abandoned carts this week?"
  • "What's our cart recovery rate?"
  • "How much revenue has cart recovery brought in this month?"
  • "Which products get abandoned most often?"

Omni tracks which carts were recovered and the revenue attributed to recovery emails, so you can see the direct impact.

Configuration

Set up cart recovery in Settings → Cart Recovery or just tell Omni:

  • "Turn on cart recovery"
  • "Set the recovery email delay to 2 hours"
  • "Enable a 10% recovery discount"
  • "Disable recovery discounts"

Supported Integrations

  • WooCommerce — automatic cart detection and recovery
  • Shopify — automatic cart detection and recovery