About us

We hired the night shift you couldn't afford.

Your shoppers answered on your website, even when the shop's shut, and help with the day-⁠to-⁠day behind it.

The problem

The wrong answer, delivered with confidence.

Every ecommerce founder knows the feeling. Customer asks about shipping. Your AI responds with your return policy. You cringe.

We spent 18 months building customer support tools. Every AI tool we tried was either too dumb (keyword matching) or too hallucination-prone (raw GPT).

So we built something different.

The typical support bot experience
Do you ship to Germany?
!
Our return policy allows returns within 30 days...
vs
Do you ship to Germany?
Yes! We ship to Germany via DHL Express. Delivery takes 3-5 business days. Shipping is free on orders over €50.
What we do differently

Built to understand. Not just to answer.

01 / 03

Knows your brand

Reads your products, policies and brand voice. Tracks orders. Answers like someone who actually knows your shop.

02 / 03

Knows when to stop

If it's not sure, it says so. When questions get complex, it escalates to humans. No confident wrong answers.

03 / 03

Works while you sleep

Answers in your customer's language, at any hour, from your own products and policies.

Our principles

What we believe. And how we hold ourselves to it.

01 / 03

Honesty over hype

We do not promise perfect automation. When Omni is not sure, it says so, escalates, or asks for approval. No confident wrong answers pretending to be certainty.

02 / 03

Simplicity over features

One line of code to install. No configuration required. If it needs a manual, we failed. Every feature should make life simpler, not more complex.

03 / 03

Privacy as default

Designed to support GDPR and CCPA obligations from day one. Your data stays yours, and customer conversations are not used for voluntary model training.

Founding places

Want to see it work for your store? We set it up for you, free.

Your founding price is your place number: place 1 pays £1 a month, place 2 pays £2, up to £500, locked while you stay. Sensitive actions stay approval-led.

Set-up on your site
Included
Your place is your price
£1 to £500
Answered conversations a month
300
To answer from your own pages in a demo
Minutes