The True Cost of Customer Service: Industry Benchmarks
Data-driven analysis of customer service costs by channel and industry. Real benchmarks for contact center planning, from agent salaries to AI ROI.
Every business owner asks the same question: "How much should customer service cost?"
The answer depends on your industry, your channels, and your quality standards. But without benchmarks, you're making budget decisions in the dark.
This guide compiles 2024-2025 industry data on customer service costs. We'll cover cost per contact by channel, labor costs, technology investments, and the economics of automation. All data is sourced and contextualized.
Why Benchmarks Matter
Customer service costs aren't just an expense line. They're a signal of efficiency, quality, and strategic positioning.
Benchmarks tell you:
- Whether your costs are competitive
- Where to invest for maximum impact
- What efficiency gains are realistic
- How your channel mix affects total cost
Benchmarks don't tell you:
- Whether your service is good (cost ≠ quality)
- What your customers value
- Whether you're solving the right problems
Use benchmarks as a baseline, not a target. Competing on cost alone is a race to the bottom.
Cost Per Contact: The Core Metric
Cost per contact (CPC) measures the fully loaded cost of handling one customer interaction. It includes labor, technology, overhead, and management.
The formula: ``` CPC = (Total operational costs) / (Total contacts handled) ```
Total operational costs include:
- Agent salaries and benefits
- Supervisor and management salaries
- Technology costs (phone systems, CRM, chat platforms)
- Facilities (rent, utilities for contact center space)
- Training and quality assurance
- Overhead allocation
Overall Benchmarks
The industry average cost per contact across all channels is $2.70 to $5.60 according to recent call center benchmarking studies.
However, this range masks significant variation:
Gartner's 2024 research found that live channels (phone, live chat, email) cost an average of $8.01 per contact, while self-service channels (websites, mobile apps) cost approximately $0.10 per contact.
That's an 80x cost difference between live and self-service interactions.
The cost-per-call metric hit a five-year high in 2024, driven by:
- Increased agent compensation (tight labor market)
- Higher technology costs (AI platforms, security tools)
- More complex customer issues (simple queries moved to self-service)
Cost by Channel: The Real Breakdown
Different channels have dramatically different economics. Understanding these differences is critical for channel strategy.
Phone: The Premium Channel
Average cost per call: $4.27 to $8.01
Phone remains the most expensive channel for several reasons:
- Agents handle one call at a time (no concurrency)
- Calls require immediate response (no async efficiency)
- Complex issues escalate to phone (higher skill requirements)
Phone is expensive, but it's still necessary. Some issues require synchronous, empathetic communication. The key is ensuring only appropriate issues reach phone agents.
Live Chat: The Efficiency Middle Ground
Average cost per chat: $4.24 (similar to phone with low concurrency)
At first glance, chat appears no cheaper than phone. But the economics change with agent concurrency.
The rule of thumb: Chat costs approximately 33% less than phone when agents handle 3 simultaneous conversations.
The math:
- 1 chat = 2x the time of 1 phone call (per customer)
- 1 agent handling 3 chats simultaneously = 67% efficiency gain
- Result: $2.84 per chat vs. $4.27 per call
Chat's advantage is concurrency. Phone's advantage is resolution speed.
Email: Lower Cost, Higher Hidden Costs
Average cost per email: $3.81
Email appears cheaper than phone or chat. But there's a catch: resolution complexity.
Studies show:
- Fewer than 10% of emails can be answered fully without recourse to other channels
- Email chains often require 3-5 messages to resolve one issue
- Total resolution cost often exceeds phone when you count the full chain
Email works well for:
- Low-complexity questions with documented answers
- Asynchronous issues (order confirmations, status updates)
- Customers who prefer written communication
Email doesn't work well for:
- Issues requiring clarification (long back-and-forth)
- Emotionally charged situations (tone gets lost)
- Time-sensitive problems
Social Media: The Complexity Wild Card
Average cost per social contact: $3.64
Social media appears to be the cheapest live channel. But again, there's hidden complexity.
More than 50% of social media requests require completion via another channel (usually phone or email).
The true cost calculation: ``` Social media issue = $3.64 (social) + $4.27 (phone follow-up) = $7.91 total ```
Social media is valuable for brand presence and public resolution, but it's not a cost-saving channel when you account for full resolution.
Self-Service: The 80x Cost Advantage
Average cost per self-service interaction: $0.10
Self-service includes:
- Knowledge base articles
- FAQ pages
- Interactive troubleshooting tools
- Mobile app help sections
The economics are simple: build once, serve infinitely.
The problem: Only 9% of customers report solving their issues completely via self-service (Gartner, 2024).
The 91% who can't self-serve escalate to more expensive channels, often frustrated by failed self-service attempts.
The implication: Self-service is cost-effective only when it actually resolves issues. Poor self-service increases total cost.
Cost Per Contact by Industry
Different industries have different cost structures due to issue complexity, regulatory requirements, and labor market dynamics.
Industry benchmarks (all channels):
| Industry | Average CPC | Range | |----------|-------------|-------| | Retail | $2.70 - $4.50 | Lower complexity, high volume | | E-commerce | $2.50 - $4.00 | Digital-native, self-service focused | | Financial Services | $5.00 - $8.00 | Regulatory requirements, security needs | | Healthcare | $6.00 - $9.00 | HIPAA compliance, complex issues | | Telecommunications | $8.00 - $12.00 | Technical troubleshooting, high complexity | | Insurance | $5.50 - $8.50 | Claims processing, regulatory overhead | | SaaS/Technology | $6.00 - $10.00 | Technical support, product complexity |
Why the variation?
Low-complexity industries (retail, e-commerce):
- Simple, repetitive questions
- Standardized processes
- Lower agent skill requirements
- Higher automation potential
High-complexity industries (telecom, healthcare):
- Unique, technical issues
- Regulatory compliance requirements
- Higher agent skill and training needs
- Lower automation applicability
Your industry matters. Compare your costs to your industry peers, not to the overall average.
Labor Costs: The Largest Line Item
Agent compensation typically represents 60-70% of total customer service costs. Understanding labor market benchmarks is essential for budgeting.
Customer Service Representative Salaries (2024)
National averages (United States):
- Median hourly wage: $20.59 (U.S. Bureau of Labor Statistics, May 2024)
- Average hourly wage: $19.48 (Indeed)
- Annual salary range: $17,400 (lowest) to $55,500 (highest)
- Typical annual salary: $35,600
Entry-level compensation:
- Less than 1 year experience: $15.47/hour average
- Entry-level annual: $31,000 - $32,000
Geographic variation (highest-paying states):
- Alaska: $35,949/year average
- California: $48,804/year average
- Massachusetts: $48,154/year average
- San Jose, CA (metro): $48,254/year average
Geographic variation (lowest-paying states):
- Mississippi: $21,196/year average
That's a 70% difference between highest and lowest state averages.
Industry-specific pay premiums:
The highest-paying industries for customer service representatives (BLS, May 2023):
| Industry | Annual Mean Wage | Premium vs. Median | |----------|------------------|-------------------| | Support Activities for Water Transportation | $94,790 | 166% | | Aerospace Product/Parts Manufacturing | $70,620 | 95% | | Iron and Steel Mills | $69,030 | 90% | | Motor Vehicle Manufacturing | $67,320 | 86% | | Railroad Rolling Stock Manufacturing | $67,120 | 86% |
Industries with technical or safety-critical products pay 2-3x the median wage for customer service roles.
Manager Compensation
Customer service manager salaries:
- Entry-level (0-1 years): $97,259/year
- Intermediate (1-2 years): $97,800/year
- Senior (2-4 years): $99,064/year
- Specialist (5-8 years): $100,507/year
- Expert (8+ years): $103,258/year
Manager compensation is relatively flat across experience levels, suggesting the role requires domain expertise more than tenure.
Fully Loaded Labor Costs
Salary is only part of total labor cost. The fully loaded cost includes:
Benefits and taxes (typically 30-40% of base salary):
- Health insurance
- Retirement contributions
- Paid time off
- Payroll taxes
- Workers' compensation insurance
Training costs:
- Initial onboarding (2-6 weeks)
- Ongoing training (product updates, soft skills)
- Quality assurance coaching
- Attrition replacement costs
The calculation: ``` Fully loaded cost = Base salary × 1.35 to 1.50 Example: $35,600 salary → $48,060 to $53,400 fully loaded ```
Per-hour calculation for CPC: ``` $50,000 fully loaded annual cost ÷ 2,080 working hours/year = $24.04/hour Add 15% for non-productive time (breaks, training) = $27.65/hour effective cost ```
This is the hourly cost number to use in cost per contact calculations.
Technology Costs: The Hidden Infrastructure
Technology costs have increased significantly in 2024 as organizations invest in AI, omnichannel platforms, and security infrastructure.
Core Platform Costs
Contact center platform (per agent/month):
- Basic cloud phone system: $40-$75
- Omnichannel platform (phone, chat, email): $100-$150
- Enterprise with AI features: $150-$250
CRM and ticketing:
- Basic help desk: $20-$50/agent/month
- Full CRM with service module: $75-$150/agent/month
Knowledge base and self-service:
- Basic FAQ platform: $500-$2,000/month (flat fee)
- AI-powered knowledge base: $5,000-$15,000/month
Workforce management:
- Scheduling and forecasting: $50-$100/agent/month
Quality assurance and analytics:
- Call recording and scoring: $30-$75/agent/month
- Speech analytics and sentiment: $100-$200/agent/month
Total technology cost per agent: $250-$800/month typical range
For a 100-agent contact center:
- Annual technology costs: $300,000 to $960,000
- Per-agent annual technology: $3,000 to $9,600
AI and Automation Costs
AI platforms are increasingly common but add complexity to cost modeling.
Chatbot platforms:
- Basic rule-based chatbot: $500-$2,000/month
- AI chatbot (mid-market): $5,000-$15,000/month
- Enterprise AI platform: $25,000-$100,000/month
Conversation AI (real-time agent assist):
- Agent assist for 100 agents: $10,000-$30,000/month
Knowledge AI (answer suggestions):
- AI knowledge base: $5,000-$20,000/month
The ROI calculation is critical here. AI costs are justified only if they reduce labor costs or improve outcomes.
Calculating Your Cost Per Contact
Here's how to calculate your own CPC and compare it to benchmarks.
Step 1: Identify Total Costs (Monthly)
Labor:
- Agent salaries (fully loaded): $______
- Supervisor salaries (fully loaded): $______
- Manager salaries (allocated): $______
Technology:
- Contact center platform: $______
- CRM/ticketing: $______
- Knowledge base: $______
- Quality assurance tools: $______
- AI/automation platforms: $______
Facilities:
- Rent (allocated to contact center): $______
- Utilities: $______
Other:
- Training and development: $______
- Telecom/internet: $______
Total monthly costs: $______
Step 2: Count Total Contacts (Monthly)
- Phone calls: ______
- Chat sessions: ______
- Emails: ______
- Social media messages: ______
- Self-service interactions: ______
Total monthly contacts: ______
Step 3: Calculate Overall CPC
``` Overall CPC = Total monthly costs ÷ Total monthly contacts ```
Step 4: Calculate CPC by Channel
For channel-specific CPC, you need to allocate costs based on:
- Time spent per channel (from workforce management data)
- Agent utilization per channel
- Technology costs specific to each channel
Simplified channel allocation:
If your agents are channel-dedicated: ``` Phone CPC = (Phone team costs) ÷ (Phone contacts handled) Chat CPC = (Chat team costs) ÷ (Chat sessions handled) ```
If your agents handle multiple channels: ``` Phone CPC = (Total costs × % time on phone) ÷ (Phone contacts) ```
Most workforce management platforms provide time allocation data automatically.
Step 5: Compare to Benchmarks
Your overall CPC vs. industry:
- If you're 20%+ below industry average: Investigate quality metrics. Are you cutting corners?
- If you're within ±20% of industry average: You're competitive.
- If you're 20%+ above industry average: Efficiency opportunities exist.
Your channel costs vs. benchmarks:
- Phone: $4.27 - $8.01
- Chat: $2.84 - $4.24
- Email: $3.81
- Social: $3.64
- Self-service: $0.10
If your costs are significantly higher, investigate:
- Agent productivity (contacts per hour)
- Average handle time
- First contact resolution rate
- Channel routing efficiency
Performance Metrics That Drive Cost
Cost per contact is an output metric. It's driven by operational performance metrics.
First Contact Resolution (FCR)
Industry benchmarks:
- Average across all industries: 70%
- Good performance: 70-79%
- World-class performance: 80%+
- Poor performance: Below 65%
FCR by industry:
- Retail: 78% (highest)
- Insurance: 76%
- Health insurance: 72%
- Financial services: 71%
- Energy: 71%
- Tech support: 65%
- Telecommunications: 61% (lowest)
Why FCR matters for cost:
SQM Group research shows: "For every 1% improvement in FCR, you reduce operating cost by 1%."
The mechanism:
- Higher FCR = fewer repeat contacts
- Fewer repeat contacts = lower total contact volume
- Lower volume = lower total costs
The math: ``` Contact center handling 100,000 contacts/month at 70% FCR:
- 30,000 are repeat contacts (second, third, or fourth attempts)
- Improving to 75% FCR reduces repeat contacts to 25,000
- 5,000 fewer contacts × $5.00 CPC = $25,000/month savings
- Annual savings: $300,000
```
SQM also found that every 1% FCR improvement drives a 1% improvement in customer satisfaction.
You get both cost reduction and quality improvement from the same operational change.
Average Handle Time (AHT)
Industry benchmarks:
- Overall average: 6 minutes
- Typical range: 4-6 minutes
- E-commerce: 2-5 minutes
- Telecommunications: 8-10 minutes
Why AHT matters for cost:
Lower AHT means each agent can handle more contacts per hour, reducing the number of agents needed.
The math: ``` Agent works 7.5 productive hours per day (excluding breaks, training)
At 6-minute AHT: 450 minutes ÷ 6 = 75 contacts/day At 5-minute AHT: 450 minutes ÷ 5 = 90 contacts/day
20% AHT reduction = 20% capacity increase = 20% fewer agents needed ```
For a 100-agent team with $50,000 fully loaded cost per agent:
- 20% reduction = 20 fewer agents needed
- Annual savings: $1,000,000
The caution: Optimizing for low AHT can backfire.
If agents rush to reduce handle time:
- FCR drops (issues not fully resolved)
- Customer satisfaction drops
- Repeat contacts increase
- Total cost increases
The insight: AHT should be optimized within the constraint of maintaining high FCR and CSAT. The goal is efficient resolution, not fast abandonment.
Service Level (Speed of Answer)
Industry benchmark: 80% of calls answered within 20 seconds (80/20 standard)
Service level doesn't directly drive cost per contact, but it affects staffing requirements.
Higher service level targets require:
- More agents on shift (to handle peak loads)
- Higher overstaffing during slow periods
- Lower agent utilization
- Higher total costs
The trade-off:
- 80/20 service level: 85% agent utilization typical
- 90/30 service level: 75% agent utilization typical
- That's 13% more agents for the same contact volume
Organizations must balance customer experience (fast answer) with cost efficiency.
The Economics of AI and Automation
AI is changing the economics of customer service. But the ROI varies dramatically based on use case and implementation quality.
Chatbot Cost Savings
The headline numbers:
The AI chatbot market will reach $27.29 billion by 2030, growing at 23.3% annually.
95% of customer interactions are expected to be AI-powered by 2025, with leading implementations achieving 148-200% ROI and $300,000+ annual savings.
IBM research shows chatbots can handle up to 80% of routine inquiries, cutting customer support costs by 30%.
Global cost savings from chatbots reached $11 billion in 2022 and continue to grow.
The math behind chatbot ROI:
In banking and healthcare, each chatbot query handled saves approximately 4 minutes of an agent's time, or $0.50 to $0.70 in operational cost per query (Juniper Research).
For a contact center handling 1 million contacts/year:
- 40% automated by chatbot = 400,000 contacts
- $0.60 savings per automated contact
- Annual savings: $240,000
The average ROI for chatbots is approximately 1,275% (and that's just support cost savings, not including revenue impact).
Real-World Case Studies
Klarna (2024):
Leading payment provider Klarna launched an AI-powered chatbot in February 2024. In its first month:
- Handled 2.3 million conversations (two-thirds of all customer service chats)
- Equivalent work of 700 full-time agents
- Reduced repetitive inquiries by 25%
- Resolution time dropped from 11 minutes to under 2 minutes
- Estimated $40 million profit improvement in 2024
Alibaba:
During peak shopping seasons:
- AI chatbots field 2+ million customer sessions per day (10+ million messages)
- Address 75% of all online customer questions
- Annual savings: ¥1 billion RMB (approximately $150 million)
- Customer satisfaction increased 25%
Vodafone:
Implemented an AI chatbot and achieved:
- 70% reduction in cost-per-chat
- Serving customers for less than one-third the previous expense
Telenor:
AI chatbot (Telmi) results:
- 20% improvement in customer satisfaction
- 15% increase in revenue
- Significant reduction in human agent workload
The AI Cost Reality Check
These case studies are impressive. But they represent best-case implementations by large organizations with:
- Millions of contacts to amortize development costs
- Dedicated AI engineering teams
- Years of customer data for training
- Sophisticated integration capabilities
For mid-market companies, the economics are different:
Chatbot platform costs: $5,000 to $15,000/month for AI-powered platforms
To justify this investment: ``` $10,000/month cost ÷ $5.00 saved per automated contact = 2,000 automated contacts/month needed to break even
At 40% automation rate: 5,000 total contacts/month minimum ```
The breakeven threshold for mid-market chatbot ROI: approximately 5,000 contacts/month.
Below this volume, chatbots may not be cost-effective compared to human agents.
Where AI Delivers ROI
AI works best for:
- High-volume, low-complexity issues (password resets, order status, FAQ)
- After-hours coverage (AI costs the same 24/7, human agents cost more)
- Initial triage (route complex issues to humans, resolve simple ones)
- Agent assistance (suggest answers, pull up relevant info during calls)
AI doesn't work well for:
- Complex, unique problems requiring human judgment
- Emotionally charged situations requiring empathy
- Multi-step troubleshooting with many variables
- Issues requiring account access or manual intervention
The best ROI comes from hybrid models: AI handles routine work, humans handle complex work, and AI assists humans in real-time.
Using Benchmarks for Planning
Benchmarks are useful for planning, budgeting, and evaluating efficiency. Here's how to use them.
Setting Realistic Budgets
When planning customer service budgets:
Step 1: Estimate contact volume
- Historical data (if you have it)
- Industry benchmarks (3-5% of customers contact support monthly typical)
- Seasonality factors (retail peaks in Q4, tax software peaks in Q1)
Step 2: Choose your channel mix
Each channel has different cost and experience characteristics:
| Channel | Cost | Speed | Complexity | Customer Preference | |---------|------|-------|------------|---------------------| | Self-service | $0.10 | Instant | Low only | High (for simple issues) | | Email | $3.81 | Slow | Medium | Medium | | Chat | $2.84 | Medium | Medium | High | | Phone | $4.27-$8.01 | Fast | High | High (for complex issues) |
Your channel mix should match your customer needs and issue complexity, not just minimize cost.
Step 3: Apply industry CPC benchmarks
Use your industry's average CPC as a starting point: ``` Budget = (Expected contacts) × (Industry CPC benchmark) ```
Step 4: Add efficiency assumptions
If you're investing in AI or process improvements: ``` Adjusted budget = Budget × (1 - Expected efficiency gain %) ```
Be conservative. Plan for 50% of the efficiency gain you expect. Overestimating AI ROI is common.
Step 5: Add contingency
Customer service volume is hard to predict. Add 15-20% contingency for:
- Unexpected product issues
- Seasonal spikes
- New product launches
Evaluating Make vs. Buy Decisions
Should you run your own contact center or outsource?
In-house economics:
- More control over quality
- Better product knowledge
- Higher fixed costs (facility, management, technology)
- Harder to scale up/down
Outsourced economics:
- Variable cost structure (pay per contact or per agent-hour)
- Easier to scale
- Less control over quality
- Potential knowledge gaps
Outsourcing cost benchmarks:
The global contact center outsourcing market was valued at $97.31 billion in 2024, expected to grow at 9.8% CAGR through 2030.
Typical outsourcing rates:
- Domestic (US-based): $25-$45 per agent-hour
- Nearshore (Latin America): $15-$30 per agent-hour
- Offshore (Philippines, India): $8-$20 per agent-hour
Compare to in-house cost: ``` In-house agent cost: $50,000 fully loaded ÷ 2,080 hours = $24.04/hour Add facility, management, technology allocation: $30-$35/hour effective cost ```
Domestic outsourcing costs about the same as in-house. The benefit is flexibility, not cost savings.
Offshore outsourcing can reduce costs by 40-60%, but comes with risks:
- Time zone challenges
- Language/accent barriers (for some markets)
- Cultural fit issues
- Data security and compliance complexity
The decision framework:
Outsource when:
- Volume is unpredictable
- You lack contact center expertise
- Speed to market matters more than perfect quality
- Cost variability is more important than lowest absolute cost
Keep in-house when:
- Product knowledge is critical and changes frequently
- Customer relationships are high-value and personalized
- You have the volume to justify fixed infrastructure
- Brand experience is a key differentiator
Benchmarking Your Performance
Compare your metrics to industry standards quarterly:
| Metric | Your Performance | Industry Benchmark | Gap | |--------|------------------|-------------------|-----| | Cost per contact (overall) | $_____ | $2.70-$5.60 | ___% | | Cost per phone call | $_____ | $4.27-$8.01 | ___% | | Cost per chat | $_____ | $2.84-$4.24 | ___% | | Cost per email | $_____ | $3.81 | ___% | | First contact resolution | ___% | 70-79% | ___pts | | Average handle time | ___ min | 4-6 min | ___% | | Agent utilization | ___% | 75-85% | ___pts | | Self-service containment | ___% | 9% (current), 50%+ (goal) | ___pts |
If you're significantly above benchmarks:
- Investigate root causes (process inefficiency, poor tools, training gaps)
- Prioritize high-impact improvements (usually FCR and self-service)
- Set realistic improvement targets (10-15% annual improvement is good)
If you're significantly below benchmarks:
- Verify your calculations (are you capturing all costs?)
- Check quality metrics (are you cutting corners to reduce cost?)
- Document your advantages (maybe you're genuinely more efficient)
The Limits of Benchmarks
Benchmarks are useful context. They are not targets.
What benchmarks miss:
Customer value: A $100,000 enterprise customer deserves a different service level than a $10/month consumer. Cost per contact should vary by customer value.
Strategic positioning: If premium service is your brand differentiator, you should spend more than benchmarks suggest.
Issue prevention: The cheapest contact is the one that never happens. Investing in product quality, better documentation, or proactive communication may increase short-term costs while reducing long-term contact volume.
Revenue impact: Customer service isn't just a cost center. Support interactions drive retention, upsells, and word-of-mouth. The ROI calculation must include revenue effects, not just cost.
Competitive context: If your competitors provide terrible service, matching industry benchmarks may give you a meaningful advantage. If your competitors excel at service, you may need to exceed benchmarks.
The bottom line: Use benchmarks to understand your relative position and identify opportunities. Don't use benchmarks to set strategy. Strategy comes from customer needs and business goals, not industry averages.
Key Takeaways
Cost per contact varies dramatically by channel:
- Self-service: $0.10 (but only 9% fully resolve)
- Email: $3.81 (often requires multi-message chains)
- Chat: $2.84 (with 3 concurrent conversations)
- Phone: $4.27-$8.01 (one-to-one, immediate)
Industry matters:
- Retail/e-commerce: $2.50-$4.50 per contact
- Telecommunications/tech: $8.00-$12.00 per contact
- Difference driven by issue complexity and regulatory requirements
Labor is the largest cost (60-70% of total):
- Median agent wage: $20.59/hour ($35,600/year)
- Geographic variation: 70% difference between states
- Industry variation: 2-3x premium for technical industries
- Fully loaded cost: 35-50% above base salary
Performance drives cost:
- Every 1% FCR improvement = 1% cost reduction
- Industry average FCR: 70% (world-class: 80%+)
- Average handle time: 4-6 minutes (varies by industry)
- AHT optimization must maintain quality
AI delivers significant ROI at scale:
- Average chatbot ROI: 1,275%
- Leading implementations: $300,000+ annual savings
- Breakeven threshold: ~5,000 contacts/month for mid-market
- Best use: routine inquiries, after-hours, agent assistance
Use benchmarks as context, not targets:
- Understand your relative position
- Identify efficiency opportunities
- Make informed build vs. buy decisions
- But strategy comes from customers, not averages
Next Steps
To optimize your customer service costs:
1. Calculate your actual cost per contact by channel using the methodology above 2. Compare to industry benchmarks to identify the largest gaps 3. Focus on high-impact metrics (FCR and self-service containment) before optimizing for marginal AHT improvements 4. Evaluate AI/automation ROI based on your actual contact volume and issue mix 5. Reassess quarterly as your business scales and technology evolves
The goal isn't the lowest cost per contact. The goal is the optimal balance of cost, quality, and customer outcomes.
---
Sources:
- [Top contact center statistics & benchmarks (2025) - Plivo](https://www.plivo.com/blog/contact-center-statistics-benchmarks-2025/)
- [Cost Per Channel - CallCentreHelper](https://www.callcentrehelper.com/cost-per-channel-call-mail-chat-messaging-etc-206945.htm)
- [Gartner: Only 9% of Customers Report Solving Issues via Self-Service](https://www.gartner.com/en/newsroom/press-releases/2019-09-25-gartner-says-only-9--of-customers-report-solving-thei)
- [Customer Service Representatives - U.S. Bureau of Labor Statistics](https://www.bls.gov/ooh/office-and-administrative-support/customer-service-representatives.htm)
- [Customer Service Representative Salary - Salary.com](https://www.salary.com/research/salary/benchmark/customer-service-representative-i-salary)
- [First Call Resolution Rate Industry Benchmarks - Fullview](https://www.fullview.io/blog/first-call-resolution-rate-industry-standards)
- [Call Center FCR Benchmark 2024 Results by Industry - SQM Group](https://www.sqmgroup.com/resources/library/blog/call-center-fcr-benchmark-2024-results-by-industry)
- [First Call Resolution (FCR): A Comprehensive Guide - SQM Group](https://www.sqmgroup.com/resources/library/blog/fcr-metric-operating-philosophy)
- [Average Handle Time (AHT) - Zendesk](https://www.zendesk.com/blog/average-handle-time/)
- [What is Average Handle Time (AHT) - GetVoIP](https://getvoip.com/blog/average-handle-time/)
- [Chatbot ROI Calculator - Aisera](https://aisera.com/blog/chatbot-roi/)
- [Measuring AI Chatbot ROI: Case Studies - Dialzara](https://dialzara.com/blog/measuring-ai-chatbot-roi-case-studies)
- [How AI Chatbots Cut Customer Service Costs - NexGen Cloud](https://www.nexgencloud.com/blog/case-studies/how-ai-and-rag-chatbots-cut-customer-service-costs-by-millions)
- [AI Chatbot Statistics 2025 - Fullview](https://www.fullview.io/blog/ai-chatbot-statistics)
- [Chatbot Statistics & Trends 2025 - Tidio](https://www.tidio.com/blog/chatbot-statistics/)
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