Not just another customer service bot

Conversation to conversion.

Meet Sell & Serve AI, the proactive ecommerce agent that helps your customers choose, buy and get support in one continuous conversation.

See the whole journeyBook a demo

See what the shopper is viewingRecommend productsCheck stockConvert the saleTrack, and answer returns questions

The EditBag 0
Architectural wool coat on a model in a cream studio

Architectural wool coat

Size 10 · £260

OmniOps

  1. What trousers would go with this?

01 / 07 · Conversation

The shopper asks on the product page, in their own words, without searching menus or FAQs.

Next

Try it yourself

Point it at your shop. Ask what your customers ask.

Put your website in. OmniOps reads your shop and answers the way it would for a customer.

Three questions · no sign-up · nothing to install

OmniOps · your shop

Example · yours next

Do you have this in a large?
Two left in large, and it is in stock for next-day delivery if you order before 4pm.

The category

This is Sell & Serve AI.

Traditional customer service begins when there is a problem.

OmniOps begins while the customer is still deciding what to buy.

Traditional customer service AI

Support waits.

  • Waits for a question
  • Answers from a knowledge base
  • Starts after the customer needs help
  • Measures tickets resolved
  • Ends when the answer is delivered

Sell & Serve AI

OmniOps sells and serves.

  • Understands what the shopper is doing
  • Helps the customer make a decision
  • Recommends relevant products
  • Checks live product and stock information
  • Moves the conversation towards purchase
  • Continues supporting the customer after checkout
  • Measures both customer resolution and commercial outcomes

Two jobs. One agent.

Sell and serve belong together.

The context that helps a shopper decide is the context that helps the customer afterwards.

Sell

Help them buy while they are still deciding.

  • Understand the product on screen
  • Answer product questions
  • Compare products
  • Recommend complementary items
  • Check stock and availability
  • Help with sizing and suitability
  • Show relevant products visually
  • Resolve hesitation
  • Add to the basket (fully connected shops)
  • Guide customers towards checkout

Serve

Keep helping after the purchase.

  • Answer delivery questions
  • Find the relevant order
  • Give order updates
  • Handle common product questions
  • Answer exchange and return questions from your policy
  • Hand over to a human when needed
  • Take repetitive support off the team

One agent. One conversation. Before and after checkout.

The commercial opportunity

Stop treating every conversation as a support ticket.

A customer asking a question is often a customer deciding whether to buy. OmniOps helps brands answer the question and move the decision forward.

01

Answer the question while the shopper is still deciding

The answer comes from the product on screen and your own pages, there in the conversation.

See chapter 02 · the coat

02

Show the right next product, with its price

The next item arrives with its size, stock and price, so nobody has to go looking for it.

See chapter 03 · the trousers

03

Reduce repetitive support

Resolve routine questions while keeping a clear route to a human.

See chapter 07 · a person, please

The Thompsons Group

“It’s freed up real time that used to go into answering the same questions over and over.”

The answers

“Omni learns from our website and existing knowledge, so it answers customer queries accurately and in a tone that fits our brand, not with generic, robotic responses.”

The numbers

“We use it to pull stats, analytics and earnings on demand, and if you ask it for something specific, it can almost always find it for you. No digging through menus or exporting spreadsheets required.”

Sam, Head of Group Brand and Marketing, The Thompsons Group

Only about 1 in 12 conversations needed a person.

Live customer conversations, July to October 2026

Connected intelligence

The storefront agent connected to the rest of your business.

A basic bot only knows what it has been told. OmniOps can see what is happening across the business and use that context to help the customer.

Storefront context

Current page · Product · Basket

Commerce truth

Catalogue · Inventory · Orders · Returns

Connected systems

Shopify · WooCommerce · Klaviyo · Meta Ads · Google Workspace · Internal knowledge

Pricing

One flat price. Even in December.

Pay-per-answer tools charge more the busier you get. Ours stays the same, Black Friday included.

See how it compares →

500 Founders

500 places. Filling in order.

Founding places from

£1a month, locked

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Why I built this

The work that kept me at a desk. None of it needed me there.

James, founder of OmniOps, standing with his dog

I lost my studio, the deposit, the lot, and ended up back at my mum's, building the company I couldn't afford to hire instead. The photographer, the editor, the customer service, the person watching the numbers. Omniops is the staff I never had.

It's a year old, it runs my business before it runs anyone else's, and I'm documenting every up and down while the product itself edits the footage.

The core stays steady. Around it I experiment constantly, Studio, email, creative tools, whatever the newest models make possible, and you get every experiment as it lands.

Read the whole story

James, founder of OmniOps

Sell & Serve AI

Turn more conversations into conversions.

Give every shopper a sales assistant before checkout and a service agent after it.

Book a demoTry it on your store
Take a founding place →

We set Omni up on your own site, free.

Sell more. Serve better. Stay in the conversation.